Get to know
Authentic Approach

We are a team passionate about small business and believe we can make the world a better place by simply marketing authentically.

Simple to
work with

We are simple, kind, easy-going people that are fun to work with.

All-in-one Management

We listen to your needs, form a plan, and implement it fully.

Sustainable
Results

We build your brand image and recognition for long-term growth.

The team

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Ben Kelly

Marketing Director

Katie Kelly

Business Development

Todd Hanson

Content Strategist

Per Jerner

Photo / Video

Our Story

We started Authentic Approach collectively because we see an opportunity to better market our local brands and small businesses authentically here at home in Santa Cruz.

After years of working in the fast paced corporate world of advertising, content production, social media management and sales, our team at Authentic Approach came together to focus on working directly with smaller local businesses.

Your brand has a story. Your business has a niche. Your identity has passion. We want to better communicate that with our community.

Founder / Marketing Director
“Working with Authentic Approach during this time, meeting so many important deadlines and executing with class and precision, has definitely benefited our business in a long term way.

We look forward to a continued partnership with Ben and his team, and wholeheartedly recommend them as your local digital marketing solution.”

– Hot Elevation Studios

Our core values

Authenticity

We help local businesses grow sustainably online and form genuine relationships with local customers and potential new customers. The end result is sustained meaningful growth and lasting ROI.

Simplification

We don’t over complicate the simple key aspects of marketing. We focus on what is important! Sometimes, you don’t need to reinvent the wheel, you just need to execute proven marketing principles well.

Integrity

Integrity is about honesty and character.  We believe that the best relationships are built on trust.  We work hard to earn not only your business, but your trust. We are here to help your business.  

our Mission

We are a local marketing team passionate about small business and believe we can make the world a better place by simply marketing authentically.

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