Get to Know
Authentic Approach

Simple to work with

We are simple, kind, easy-going people.

Easy to start

We listen to your needs, form a plan, and implement.

Quick Results

We hit the ground running and efficiently deliver results.

The Team

Ben Kelly

Marketing Director

Katie Kelly

Business Development

Todd Hanson

Content Strategist

Per Jerner

Photo / Video 

Janae Dueck

Social Media Engagement

Our core values


We help local businesses grow sustainably online and form genuine relationships with local customers and potential new customers. The end result is sustained meaningful growth and lasting ROI.



We don’t over complicate the simple key aspects of marketing. Sometimes, you don’t need to reinvent the wheel, you just need to execute proven marketing principles well.


Integrity is about honesty and character.  We believe that the best relationships are built on trust.  We work hard to earn not only your business, but your trust. We are here to help your business.  

Our Story

We started Authentic Approach collectively because we see an opportunity to better market our local brands authentically here at home in Santa Cruz. After years of working in the fast paced corporate world of advertising, content production, social media management and sales, our team at Authentic Approach came together to focus on working directly with smaller local businesses.

Your brand has a story. Your business has a niche. Your identity has passion. We want to better communicate that with our community.

Founder / Marketing Director
- Ben Kelly

We are located in the heart of Eastside Santa Cruz and look forward to grabbing a quick cup of coffee with you, hearing your specific business needs, and to start helping grow your business.