"Authentic Approach has done a tremendous job in working closely with my restaurant's vision and goals. Their professionalism, follow up, and attention to detail are exceptional, thus helping us create the brand and reputation we seek!"
Local Marketing
for Small Business
We are a Santa Cruz Based marketing agency that helps grows your business the authentic way. Let us manage your online marketing for you!











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Our
marketing
services
Posting to social media consistently, updating your website, creating compelling content, and engaging with new potential customers online all takes your valuable time away from what really matters – You running your business.
We can work with your budget to form a customized online marketing strategy to grow your customer base!

Social Media Management
We will manage all your social media posting and outwardly engage with customers to build a loyal community.

Website Design
We can clarify your message, simplify your branding, and make your business look good on mobile, tablet, and desktop.

Pro Photo + Video
We can develop and capture content that creates interest and connects you to your next customer.

Email Marketing
We can help maximize ROI by creating value-added, engaging email blasts that elevate your brand.
A team dedicated
to your business
While many agencies approach websites and social media with complex solutions, we simplify the process, make it easy to start, and provide a clear path to success that directly impacts your business.
We Simplify
the Process
Every action we take directly relates to achieving your business goals. We make it simple for you to understand what we are doing for your business and more importantly why we are doing it!
We Always
add value
How can we add more value to your business? That is what we are about. We run everything we do through a lens of creating value. What matters is how much our work actually benefits your business.
Transparency
& Clarity
We love what we do and can honestly say we care more about making your business successful than making money. Seeing you succeed is what adds value to our work personally.
We focus on
meaningful growth
So much of what we see on social media is fake (known as vanity metrics). We put in the hard work to grow a real, local, meaningful community for your business.